
BIONDO PERFETTO
Perfect Blonde
Anti-brass violet shampoo. Perfect for natural and color-treated blonde hair, highlights or grey hair.
Specifically formulated to cleanse hair to brighten and tone its color.
Highly concentrated pigments that neutralize and remove brassy & yellow undertones.

Sea Kelp and Biotin
Volutex Collection
Formulated for fine hair. Promote a healthier scalp and stronger hair.
Sea Kelp strengthens and nourish hair and scalp while biotin prevents hair loss and promotes hair growth.

Xotic Oil Complex
Roccoil Collection
Formulated with an ancient exotic blend of natural healing oils. Contains 3 mains properties: Smoothing, anti-color fading and anti-aging.
Home Care Edition
Professional Keratin

FIRST 100% Vegan Keratin. Specially formulated with Argan Oil and Hyaluronic Acid that restores every strand targeting damage hair from the inside out to bring dull, over-processed hair back to life.


Pequi Oil and Açaí
Riccioli Collection
Created specially to hydrate curly and wavy hair. Control the curl without frizz and crunchiness.

Brand Creator
Rocco has a strong heritage in hair, inherited from his father, an Italian hairdresser for more than 50 years.
Creator and international celebrity hair artist with more than 25 years of experience. Has worked with more than 300 artists.
International Artistic Advisor for “Aloxxi International'' for over 8 years.
Spokesperson for Unilever (Dove and Suave professionals) for 15 years.
Salon owner for more than 20 years. With two salons in Miami Beach.
His editorial work has graced the cover of many magazines and his writings the pages of top publications.
Has a special appearance in radio and international TV.
A passionate hair artist that transmits the energy of beauty through his line products.
The popularity of Leonardo Rocco transcends languages and borders, fusing cultures and styles in a way uniquely his.