New improved formula.

Best for: wavy and curly hair (types 2A–3C) that needs soft, natural definition and frizz control. Ideal for waves and looser curls.

The first styling step for natural, bouncy curls. This lightweight soft-hold cream enhances waves and curls without weighing them down, leaving them defined, shiny and full of movement — never stiff.

• Hold: soft
• Defines waves and curls with natural movement
• Controls frizz and adds shine
• Helps protect from heat when diffusing

Riccioli Complex: Quinoa Protein (new) strengthens the hair fiber, improves elasticity and retains moisture · Pequi Oil from the Brazilian Amazon hydrates and controls frizz · Açaí Extract, rich in vitamins B, C and E, adds softness and shine.

Free of: sulfates and parabens. Color safe and keratin-treatment safe.

How to use: apply a quarter-size amount to damp hair, scrunching from mid-lengths to ends. Air-dry or diffuse. For more hold, layer Riccioli Curl Gel on top.

Pairs with: Riccioli Curl Gel for extra hold, after Hydrating Shampoo and Conditioner.

Size: 6 fl oz (177 ml) — new size. Created by Miami Beach hair artist Leonardo Rocco.