Best for: dry, damaged, color-treated or over-processed hair of any texture.

A gentle, sulfate-free shampoo that cleanses away dirt and oil while retaining moisture and protecting color. Its antioxidant formula hydrates dry, damaged and over-processed hair, leaving it clean, soft and radiant.

• Hydrates dry and damaged hair while cleansing
• Helps protect hair color
• Rich lather that never strips

Key ingredients: Roccoil Xotic Oil Complex, a blend of nourishing oils that softens, hydrates and adds shine.

Free of: sulfates and parabens. Color safe and keratin-treatment safe.

How to use: massage into wet hair and scalp to activate the lather. Rinse thoroughly and repeat if needed.

Pairs with: Roccoil Moisturizing Conditioner and Ultra Nourishing Mask.

Size: 10 fl oz. Professional hair care created by Miami Beach hair artist Leonardo Rocco.