Clarifying, Detox & Deep Cleansing Shampoos – What’s the Difference?

Not all shampoos are created equal. Here’s how to choose the right deep-cleansing formula for your scalp’s needs.

Whether you're trying to remove product buildup, protect your color, or detox from pollution, understanding the difference between clarifying, detox, and deep cleansing shampoos is essential. Let’s break it down:

1. Clarifying Shampoo

Purpose: Opens the cuticle and removes deep buildup. Used before treatments like keratin or permanent waves.

Use: Only in salons or under expert advice.
Not for: Color-treated or dry hair.

Pro Tip: Think of it as a professional reset—not part of your daily routine.

2. Detox Shampoo

Purpose: Eliminates pollution, toxins, and impurities.
Best For: Urban environments and weekly purification.
Use: Once a week followed by a moisturizing mask.

3. Deep Cleansing Shampoo

Purpose: Removes buildup from oils, styling products, and hard water.
Great For:

• Oily scalps

• Heavy product users

• Swimmers

• City dwellers

Use: Once per week (or every 2 if hair is dry).
Follow with: A rich conditioner or hydrating mask.

Avoid If: You have freshly colored, chemically treated, or very dry/sensitive hair.

Time for a reset? Discover our Deep Cleansing Shampoo for a fresh start—without stripping your strands.